Erbis stands with Ukraine
10 best practices for SaaS development

SaaS (Software as a Service) is the practice of using computer programs through a web browser without the need to install them. The SaaS model is gaining immense popularity in the era of technological globalization, where geographical location matters less and less. Today, companies actively utilize specialized SaaS solutions for:

  • collaboration

  • sales

  • marketing

  • finance

  • logistics

  • accounting

  • reporting

  • analytics

  • forecasting

among many possible applications.

According to Fortune Business Insights, the SaaS market reached $273.55 billion in 2023, and this figure is projected to increase to $908.21 billion by 2030. 

SaaS covers B2B and B2C segments and is used for corporate purposes and entertainment. SaaS users have access to the necessary functionalities at their fingertips. All they need to do is switch on their device and log in to the program through a browser.

Currently, SaaS is one of the most promising domains for software development businesses. If you're considering developing one, you can learn about SaaS best practices in our article.

Priority to microservices and multi-tenancy

SaaS is typically used by multiple users. Think, for example, of Google Docs, Dropbox, or Salesforce. These platforms regularly welcome new users who create accounts, upload data, and customize the features to fit their requirements.

In order to continuously improve resource capabilities, it is crucial to have scalable software. This can be achieved through the use of microservice or multi-tenant architecture. In a multiservice architecture, each functionality is implemented as a separate microservice. 

Microservices communicate with each other through APIs, and changes in one service do not affect the others in any way. In a multi-tenant architecture, each customer's account is stored in a separate instance, which ensures high data security.

The combination of microservice + multi-tenant is ideal SaaS practice, as it allows you to easily add new users and enrich the SaaS functionality. This is the opposite of monolithic architecture, where the entire application is built as a single unit, and the changes made to specific functionality affect the whole system.

Monolithic vs. microservice architecture
Monolithic vs. microservice architecture
Looking to develop scalable SaaS? Hire senior SaaS development experts

Third-party integrations

Digital business transformation involves the digitalization of all aspects of the workflow. Therefore, if you create a narrowly-focused SaaS, you need to foresee the possibility of integrating it with other software systems.

For example, if you develop a transportation management system (TMS), you should provide an opportunity to integrate it with a warehouse management system (WMS) or electronic data interchange (EDI).

If you develop a program for accountants, you may need to integrate it with an analytics and forecasting system.

When creating electronic healthcare records (EHR), you should think of ways to integrate the system with billing programs, insurance providers, and patient portals.

The best SaaS practice to create highly integrative software is to develop a custom API based on REST or SOAP protocols. In our article "Custom API development: the devil's in the details," we cover this topic and advise how to implement different integration options for your SaaS.

Third-party integrations of SaaS
Third-party integrations of SaaS

Customization opportunities

The main reason that companies choose custom development over a ready-made SaaS is that out-of-the-box software often does not meet their needs. Despite off-the-shelf SaaS offering quick access to features, they often fail to solve specific business problems.

For example, small companies that need 2-3 features for process management overpay for unnecessary functionality. Enterprises find existing functionality insufficient or inappropriate for current processes. And niche companies may struggle to find a suitable SaaS for their digital transformation needs, as they have specific program requirements.

Whether you're building a SaaS for selling purposes or your own business needs, it's crucial to make the software highly customizable. Given this, some of the best SaaS practices are providing users with

  • role-based access

  • feature configuration

  • personalized user profile

  • drag-and-drop elements

  • interface templates and presets

  • ability to enable and disable features

  • different subscription plans

Customizable interface
Customizable interface

Secure SDLC

According to Statista, data loss is the biggest concern when using cloud technologies. SaaS is a cloud-based software system. Thanks to the cloud, SaaS is available from any device anywhere, and SaaS users don't have the hassle of downloading and installing the program but can access it through a browser.

With this in mind, SaaS developers should prioritize security during development. They must put data safety first at the planning stage and adhere to security best practices throughout the software development lifecycle (SDLC).

Essential components of a secure SDLC are:

  • threat modeling

  • code review

  • input validation

  • penetration testing

  • data encryption

  • authorization controls

  • logging mechanisms 

  • least privilege principle

  • incident response plan

  • security patch management

  • hashing

Secure SDLC
Secure SDLC

User-centric design

In most cases, the SaaS model assumes that the user independently explores the program interface. In-app guidance can be offered for custom settings and atypical configurations. In other cases, users should be able to easily navigate the software functions and quickly get the desired result.

User-centric design plays a crucial role in establishing a great user experience. It involves:

  • user empathy 

  • user engagement

  • design simplicity 

  • design consistency

  • emotional connection with customers

All this is achieved by combining practical functionality with engaging visuals, which are translated into efficient UI/UX design

Creating user-centric UI/UX is crucial for attracting and retaining customers. This is the priority point in software development planning, which must be addressed by experienced UI/UX experts.

User-centric design
User-centric design

Downtime prevention

SaaS is based on cloud technology. This means that the program is hosted on a third-party provider's servers and depends on its IT infrastructure's reliability.

SaaS users are reluctant to accept program downtime, especially when it comes to business activities.

Consequently, SaaS developers must have a high level of expertise in cloud-based development and use best practices to create a reliable application.

The first thing the SaaS developers should do is choose a reliable cloud platform. Gartner Magic Quadrant lists AWS, Microsoft Azure, and Google Cloud as leading cloud service providers. At Erbis, we have worked with each of them on different projects but believe that AWSprovides the best cloud services from the price-quality perspective.

When setting up cloud infrastructure for a project, we adhere to the following SaaS practices:

  • load balancing

  • auto-scaling

  • failover mechanisms 

  • database replication

  • regular testing

  • disaster recovery plan

  • multi-region deployment

No downtime
No downtime

SaaS development involves working with data, which is strictly regulated at the legislative level in different countries. Data compliance regulations depend on what industry you work in and what geographic market you target. It is crucial to study the legal framework and determine the fundamental documents before starting the project implementation. 

Here are the main regulatory documents to consider depending on the SaaS industry:

Healthtech:

  • HIPAA (Health Insurance Portability and Accountability Act) 

  • FDA (Food and Drug Administration)

Fintech:

  • PCI DSS (Payment Card Industry Data Security Standard)

  • AML and KYC (Anti-Money Laundering and Know Your Customer) regulations

EdTech:

  • FERPA (Family Educational Rights and Privacy Act)

Legal and eDiscovery:

  • Litigation Hold Notice

  • Data Retention Policy

  • Data Preservation Plan

  • Data Processing Protocol

  • Legal Hold Log

Data privacy and global regulations:

  • GDPR (General Data Protection Regulation)

Multi-factor authentication required by PCI DSS
Multi-factor authentication required by PCI DSS

Multi-compatibility

Customers who use a specific SaaS system for a long time often fall into the vendor lock-in trap. This is when a customer cannot switch to another SaaS provider due to significant technological changes and the costs they would face. Fearing massive time investment, customers stay with the old provider even if it doesn't meet their needs.

You can address the vendor lock-in issue when developing your SaaS. Using specific technologies and SaaS best practices, you can create software that is easy to migrate to from legacy programs.

To achieve multi-compatibility you should: 

  • use standard technologies and open standards

  • design API-based architecture

  • implement data portability

  • avoid proprietary data formats

  • embrace containerization and microservices architecture

  • follow multi-cloud strategy

Some companies do not want to change their SaaS provider because of the technological challenges they would face
Some companies do not want to change their SaaS provider because of the technological challenges they would face

Mobile experience

While SaaS systems are mostly used on laptops or desktops, the mobile experience is essential for businesses that value time and money. Providing a mobile application to users is one of the best SaaS practices. This enables your customers to respond to changes and resolve critical situations instantly. It also promotes continuous collaboration and eliminates the need to work exclusively from the office.

However, developing a mobile application for a corporate system can introduce extra costs for organizations. So, if you are at the beginning of the SaaS development path, consider starting with a minimal viable product (MVP) on the web and filling it with extra features after getting positive feedback from customers. When your product becomes stable in the market, you can adapt its functions to a mobile device and develop a mobile application.

Some examples of mobile apps of popular SaaS systems are Salesforce mobile app, Linkedin mobile app, Clickup mobile app, etc.

Salesforce mobile app, source: salesforce.com
Salesforce mobile app, source: salesforce.com

Innovations

Leveraging innovation is one of the best practices in SaaS development. It ensures that your program stays up-to-date with current trends and strengthens its competitiveness in the market.

Some of the latest innovations in software development are:

  • artificial intelligence (AI) and machine learning (ML)

  • continuous integration and continuous delivery (CI/CD)

  • low-code and no-code development

  • microservices architecture

  • serverless computing

  • containerization 

  • blockchain

  • dApps

When developing SaaS, you should consider which innovations might enhance your product functionality and what value they can bring your customers. It is also necessary that the cost of introducing innovations pay off after the project's launch. Therefore, we advise you to conduct in-depth market research and enlist the support of professional business analysts before using certain technologies.

Using AI for scheduling meetings in a corporate app
Using AI for scheduling meetings in a corporate app

Leveraging SaaS best practices with Erbis

Erbis is a team of passionate specialists with deep expertise in software development. Founded in 2012 by two enthusiastic developers, today, we have grown to an international team of 100+ people. Our track record includes 50+ successful projects in the supply chain, real estate, healthcare, retail, fintech, automotive, and other industries. For 11 years on the market, we have helped 30+ companies develop competitive SaaS solutions, and we will be glad to see you among our happy clients.

No matter what stage your project is currently on - idea, semi-finished product, or legacy software - we can transform it into a valuable business asset. By leveraging the best SaaS practices, we'll guide you on the shortest way to business success.

Not sure if a third-party development team will work for your project? Book a free meeting with our specialist and see how we can help. 

FAQ

What is the SaaS approach?

The SaaS (Software-as-a-Service) approach involves delivering software applications over the Internet on a subscription basis, allowing users to access and use the software through a web browser without needing local installation or maintenance.

What are the best practices for designing a user-friendly and intuitive SaaS interface?

The best practices for designing a user-friendly and intuitive SaaS interface include app simplicity, consistent navigation, clear information hierarchy, responsive design for various devices, and brand-related visuals.

How can I effectively scale my SaaS application to accommodate growing user demands?

To effectively scale your SaaS application, consider using microservices architecture and multi-tenant app structure. Also, optimize database performance, utilize load balancing, and choose a reliable cloud service provider.

August 14, 2023